Nail Colors You Should Try

Introduction

In 2020, Menicure founder Richard Arnold uncovered a gap in Toronto, Canada’s beauty market: there were plenty of barbershops for men to choose from, but no dedicated spaces for men’s nail and skin care or hair removal. So he set out to create a place where men would be comfortable indulging in treatments that are typically seen as ‘not for them’, and change Toronto’s view of masculinity.

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And Fresha is helping them do it every step of the way. Richard uses the platform to streamline their operations, take Menicure’s services to as many clients as possible, and grow the business.

“We’re here to break down stereotypes and make the world think differently about male grooming.”

From complimentary beers to TVs playing clients’ favourite shows, Richard built Menicure to be a safe space where comfort is never compromised and self-care is celebrated. “We’re here to break down stereotypes and make the world think differently about male grooming,” Richard told us. His team shares the same philosophy, and it shows in their top-quality manicures, pedicures and waxing services.

“Fresha ticked all the boxes for us, without charging us a monthly subscription.”

Richard tried various other platforms before Fresha, but none were the right fit for Menicure. They either lacked essential features like tipping and smart scheduling, or they locked features behind costly subscriptions. “Fresha ticked all the boxes for us, without charging us a monthly subscription,” Richard said.

“We were worried switching software would be a nightmare. But setting up Fresha was really easy – most of it was automated,” he continued. “It’s so user friendly that both our team and clients were using the platform like pros in no time. Not to mention, their customer service is better than all the other providers we’ve tried.”

Keeping clients in the loop with automated marketing

Staying in touch with clients is key for Menicure. Richard uses Fresha’s client notifications to keep clients engaged from the moment they book, and make sure they stay connected to Menicure long after their appointments.

“It’s so important to check in with clients and keep them engaged with our brand. Fresha lets us do that without lifting a finger.”

And Fresha is helping them do it every step of the way. Richard uses the platform to streamline their operations, take Menicure’s services to as many clients as possible, and grow the business.

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“No-shows are one of the biggest risks to our business, and Fresha’s appointment reminders help keep them to a minimum,” Richard explained. “Our clients lead busy lives, so Fresha’s appointment reminders make all the difference.” After each treatment he follows up with Fresha’s automatic “thank you” messages to show clients they’re valued, while encouraging them to leave a tip and review.

Richard also uses Fresha’s automated marketing campaigns to send special offers to welcome new clients, reward regulars, and celebrate clients’ birthdays. “It’s so important to check in with clients and keep them engaged with our brand,” Richard said. “Fresha lets us do that without lifting a finger.”